Katie came to Rae after seeing a website she had created for another healer. What caught Katie's attention was not just the design. She wanted a website that felt closer to who she really was, her personality, her energy, and the experience she creates through her work.
At the time, RAEFORM had not yet been formally established. This was one of Rae's independent projects and part of the body of work that would later help shape RAEFORM's approach to thoughtful, highly personal digital experiences.
The Celestial Sound Weaver is a Massachusetts-based sound healing practice, and much of what Katie offers is experiential. It is something people understand more easily without reading a description of it.
That became the heart of the project: how do you create a website that explains the work while still feeling recognizably like the healer behind it?
The Challenge
Katie needed a digital presence that could introduce her practice clearly without turning it into another generic wellness website.
Visitors still needed to understand what sound healing was, what Katie offered, what an experience with her might involve, and how to take the next step.
But the bigger concern was identity. Katie wanted people arriving on the website to get a sense of her before ever meeting her. The site needed to feel personal, intuitive, calming, and connected to the way she actually practices.
Our Approach
The creative direction started with Katie rather than with a template for what a healer's website should look like.
Her personality, the atmosphere of her sessions, the way she described her work, and the feeling she wanted people to have all influenced the structure and visual direction.
The design was intentionally restrained. Space, imagery, typography, and pacing were used to create a quieter experience around the content while keeping the website easy to understand and navigate.
What Was Built
The project covered the core website experience, including the homepage, about page, service presentation, content hierarchy, layout, and overall creative direction.
The goal was to balance two things that could easily compete with each other: giving visitors enough information to understand the practice while preserving the character and atmosphere that made Katie's work feel personal.
The result was not simply a more polished website. It was a digital presence that spoke more like Katie and reflected much more of who she was as a healer.
Outcome
The Celestial Sound Weaver gained a clearer digital presence that made the practice easier to understand while feeling far more true to Katie's identity and energy as a healer.