Our journey with SoFete Sisterhood Inc. began in 2024 when I first connected with its founder, Ashanti Henry. At the time, SoFete was at a defining turning point, actively pivoting from its roots as a fitness business into a dedicated cultural non-profit. It was a powerful, ongoing evolution that demanded a complete realignment of both their strategic identity and operational foundation.
As the founder of Raeform and through my ongoing close association with the organization, I stepped in to anchor this transition and support their continuous growth. Together, we translated their shifting mission into a cohesive brand ecosystem, developing a refined visual language, structuring their non-profit infrastructure, and building a digital presence that honors the true scale of their community impact.
The result is an enduring brand system that elevates SoFete’s cultural mission and gives their non-profit a sophisticated, scalable digital home to grow into.